SmartCrowd is bringing Luxury Real Estate investing to the masses in partnership with Ellington Properties!
SmartCrowd is bringing Luxury Real Estate investing to the masses in partnership with Ellington Properties!
We make it easy for anyone to invest in income-generating properties through our award-winning digital platform. Our belief is that investing in prime real estate opportunities should be widely accessible to a larger group of people, not just those that can afford to invest hundreds of thousands of dollars. Through our way of investing, people give themselves an opportunity to diversify their personal investment strategies and earn a passive income through one of the most tried and tested methods ever – through real estate!
** Data availble until July 2020
*** Past performance is not an indicator of future results
The fact that you can own real estate through a digital platform was fascinating. The first of its kind in this region. I wanted to be part of this innovative model and experience it myself – so I did!
A secure regulated platform was key for me as it spreads the risk of investing across different properties
SmartCrowd provides pre-vetted property investment opportunities, transparent data, and gives investors the ability to diversify their real estate portfolios through a secure & regulated real estate investment platform.
It’s free for you to join SmartCrowd. There’s no commitment to invest once you create an account. However, for compliance reasons if your account is dormant (you have not completed registration and/or have not invested on SmartCrowd), your account may be deleted. Don’t worry, we’ll notify you in advance to let you know what to do if you want to keep your account!
It’s simple and free! Register on the SmartCrowd platform and complete the entire process in 5 minutes.
Once you’re registered, browse live properties and invest in those that align with your goals. Top up your digital wallet via a bank transfer and complete your investment. Once the property you invest in gets 100% funded, sit back, relax and watch your wealth grow.
Great question! As the first regulated real estate investment platform in Middle East & North Africa, we are legally required to ask for this information. Think of it as no different than opening up a bank account. You’d be worried if your bank wasn’t asking customers the right questions before opening up their account, right? It’s the same concept.
SmartCrowd is regulated by the Dubai Financial Services Authority (DFSA) and is required to comply with Know-Your-Customer (KYC) and Anti-Money Laundering (AML) controls. For this reason, all investors must submit proof of identity (passport and/or national ID) and proof of residence (e.g., utility bills, bank statements, tenancy contract, etc.) along with their employment information, source of wealth, and current annual income.
All users go through a compliance check before they are able to invest.
As per the DFSA AML Rules and in accordance with UAE Federal AML Laws, Smart Crowd has implemented a robust Anti Money Laundering framework to ensure that SmartCrowd mitigates the risk of money laundering or terrorist financing activity through its platform. SmartCrowd’s AML framework includes, but is not limited to, the designation of a Money Laundering Reporting Officer, employee AML training and the implementation of a Customer Due Diligence process.
Professional Investor: If you are classified as a “professional client,” then you will have no limitation on how much you can invest using our platform. A professional client is one who has prior experience and understanding of relevant financial markets, and a decent net-worth from their previous investments.
Retail Investor: If you are classified as a “retail client,” then you will be restricted to $50,000 over a year. According to the DFSA, an individual is classified as a Retail Client if they cannot meet the Professional Client criteria or if they opt to be classified as a Retail Client. These clients are also offered more protection because they are deemed to have less net worth, experience and understanding of relevant financial markets than a Professional Client. We are required to provide Retail Clients with certain disclosures and risk warnings that we may not necessarily provide a Professional Client. Furthermore, we will handle Retail Client complaints in accordance with specific requirements as defined by the DFSA.
SmartCrowd classifies all users as Retail Client unless the user requests to be classified as a Professional Client.
According to the DFSA Rule Book, COB Section 2.3.7, an individual can be classified as a professional investor if:
In either case, SmartCrowd will need to verify the above information in order to classify you as a professional client.
You are in 100% control of funds in your digital wallet. SmartCrowd is required to provide regular reports to the regulator on the client money account as well as conduct regular independent audits on the client money account. Think of your digital wallet like a separate bank account to keep your capital safe to invest on the SmartCrowd platform . You can add or withdraw your funds from your digital wallet at any time at no charge to you. Please note: standard bank charges may apply at withdrawal depending on your bank. These charges are independent of SmartCrowd.
SmartCrowd establishes an investment vehicle, called a Special Purpose Vehicle (SPV) for the purpose of purchasing the investment property.
Each property on SmartCrowd has its own corresponding SPV. And each SPV is broken into 1,000,000 shares. For ease of calculation, if a property is worth AED 1 million, each share in that property is worth AED 1. If an investor invests AED 500 – he/she owns 500 shares in that investment or 0.05% of the property. As per the Dubai Land Department’s requirement, this vehicle will be incorporated and registered in the DIFC (Dubai International Financial Centre).
The shares are always the property of the investors and they are the ultimate beneficial owners. SmartCrowd does not own any shares. SmartCrowd facilitates the entire process to make this method of investing possible for you.
A Special Purpose Vehicle (SPV) is just a fancy way of saying “a separate new entity” – it’s no different than setting up a new business.
Currently, RERA (Real Estate Regulatory Agency) cannot accommodate more than five to ten people on a property’s title deed.
In order to accommodate multiple investors on a property title deed, SmartCrowd establishes one SPV for every investment property so that there isn’t a limit on the number of shareholders that can collectively invest in a property.
Smart Crowd will form an SPV for the purposes of holding your investment. You will hold Shares in the SPV. The SPV will be managed by Smart Crowd under the Administration Agreement. Pursuant to this agreement Smart Crowd and its Directors will sign any related documents for the SPV including but not limited to articles of association, relationship declaration, transfer of shares, ordinary shareholder resolution, divestment of investments, appointment of authorize signatory on your behalf. A Director will disclose to the other directors the nature and extent of any material interests in, any actual or proposed transaction and shall refrain from voting at a meeting of Directors on any resolution concerning a matter in which the Director has a direct or indirect interest.
As an investor, you do! You are the ultimate owner and beneficiary of the property proportionate to your investment amount. For example, if you invest AED 500 in a AED 1M property, you own 0.5% of that property. The remaining 99.5% is held by other property investors like you! Collectively, you all earn dividends through the property. Through this mechanism, not only can you invest in an affordable manner, but you can also reduce your risk because you can spread your capital across dozens of properties as opposed to one (i.e., as the adage goes: don’t put all your eggs in one basket!).
The SPV corresponding to the property investment.
Since it is not possible to list out dozens of names on a single title deed, the name issued on the title deed (ownership document) is that of the SPV corresponding to your property. Ultimately, you own direct shares in the SPV, which in turn is only responsible for holding the asset that is your investment property and paying out dividends to you. To see your name as a shareholder, simply go on to the DIFC public register and type the name of the SPV that corresponds to your property. Typically the name of the SPV starts with the initials “SC” followed by a hyphen and a number.
Professional Investor: If you are classified as a “professional client,” then you will have no limitation on how much you can invest using our platform. A professional client has prior experience and an understanding of relevant financial markets, and a net worth of USD 1 million excluding primary residence.
Retail Investor: If you are classified as a “retail client,” then you will be restricted to a total of $50,000 (approx. AED 183,000) investments in total in a calendar year i.e. from January 1st to December 31st.. According to the DFSA, an individual is classified as a Retail Client if they cannot meet the Professional Client criteria or if they opt to be classified as a Retail Client. These clients are also offered more protection because they are deemed to have less net worth, experience, and understanding of relevant financial markets than a Professional Client. We are required to provide Retail Clients with certain disclosures and risk warnings that we may not necessarily provide a Professional Client. Furthermore, we will handle Retail Client complaints per specific requirements as defined by the DFSA.
Note: SmartCrowd classifies all users as a Retail Client unless the user requests to be classified as a Professional Client.
If the Total Funding Target is achieved and the Investment Round completes you will be sent a share certificate representing your Shares. If the Total Funding Target is not achieved within the relevant time period, all committed funds will be returned, without deduction of any fees or expenses to your SmartCrowd Account. You can then choose to use the returned funds towards another Property or withdraw the funds from your SmartCrowd Account entirely (the decision is yours!). Please note where you initiate a withdrawal of funds from your SmartCrowd Account via the Platform, we will return your funds to the bank account which you used to fund your SmartCrowd Account. Your SmartCrowd Account is a segregated account operated by Emirates NBD.
At this stage SmartCrowd does not allow for oversubscription. The shares in the investment are allocated on a first come first serve basis
A Material Change means any change or new matter that may significantly affect the value of the Property, the ability to rent the Property, the return on the Property or the value of the Investment. If a Material Change occurs during the commitment period, SmartCrowd will disclose prominently on its Platform details of the material change; notify committed investors of the material change and require them to reconfirm their commitment within 5 business days; and if reconfirmation is not provided within 5 business days, cancel the commitment. If a Material Change occurs after the commitment period, SmartCrowd will disclose such information along with details of the material change, any change in the rights of investors; and what steps, if any, SmartCrowd is proposing to take as a result of such material change.
In the unlikely event that Smart Crowd is unable to operate on a permanent basis Smart Crowd will follow its CP. Where CP is initiated, all investors will be notified via email of the wind-down , provided with their current investment statement and will be asked to use the platform to make a decision of whether to sell at current market levels or hold on to the property. If the outcome of a property’s shareholders is to majority hold the nvestment,the management of the property will be handed over to a predefined Property Asset Manager who will be responsible for administering the SPV, managing the facility manager, communicating with investors and distributing dividend income. If, at the time that the CP is initiated, and the majority decision of investors is to liquidate the investment, Smart Crowd personnel will manage and oversee the sale of Property and the return of funds to investors proportionately less any costs associated.
For a copy of Smart Crowd’s CP please write to [email protected]
SmartCrowd will charge a 4% transaction fee for arranging the investment at completion of the Property acquisition, such fee to be calculated on the Total Funding Target. This fee will be split in two traches. 1.5% will be billed at the time of the transaction and the remaining 2.5% will be billed at the time of the exit. The exit fee of 2.5% will be calculated on the greater of the Total Funding Target or the “Exit Value” (being he value at which the Property is sold at the end of the Investment Term).
There will be annual administrative fees of 0.50% of total cumulative investments. Example if you have invested AED 10,000 in year 1 one then at the end of the year you will be charged AED 50 (AED 10,000 * 0.50%If you then further invested in AED 10,000 Year 2 bringing your total investment with Smart Crowd to AED 20,00. At the end of YEAR 2 you will be charged AED 100 ( AED 20,000 * 0.50%). If you exit any of your investments that will reduce your AUM which will result in lower annual administrative fees. Administrative fees will be debited from the investor’s wallet on December 31 every year and will be charged on a pro-rata basis.
SmartCrowd will earn fee from Sellers for using the platform to sell properties on ranging from 1-5%.
An SPV is created to isolate and securitize the said property in a separate company. The operations on the SPV are limited to acquistion of the specific property to ring fence the property and isolate the risk of the SmartCrwod platform and other properties. These SPV protect investors from SmartCrowd liabilities as well as protection from SmartCrowd’s bankcruptcy. The SPV is registered with the DIFC and your onwership is recorded on the public register and the SPV is registered with the Dubai Land department providing legal trail of your ownerhsip in the the property via the SPV.
We’re here to make you excited about #RealEstate #investments again! 👀— SmartCrowd (@SmartCrowdAE) November 28, 2021
Enter our #giveway to #WIN AED25,000!!
1. Follow @SmartCrowdAE
2. Retweet this post
3. Tag a friend below👇#SmartGame First winner announced tonight @ 6:00PM (GST) | Learn More: https://t.co/TLmIfGwKSY